American Eagle Outfitters is looking to take advantage of the expected surge in mcommerce sales during the holiday shopping season with enhanced product merchandising in its mobile application.
Pillsbury Toaster Strudel’s “More Fruit” campaign drove consumer engagement this summer by creating an end-to-end gaming and entertainment experience that started in a digital game, moved into a mobile coupon and ended in a checkout line.
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov.
A Samsung-PayPal smartwatch under development with mobile payment fingerprint-identification technology would increase the ability to simplify payment authentication on a device with limited space for a long PIN or password.
Benefit Cosmetics’ new Wing Women campaign promotes friendship while giving customers a way to win the line's most popular products.
Tim Hortons Café & Bake Shop is offering a slew of ways for consumers to celebrate National Coffee Week, including a social media scavenger hunt for free gift cards across select cities in the United States.
Mobile Marketer today - 68pc of retailers overlook mcommerce investments: report; Bacardi targets mobile users on Pandora for Bermuda Triangle contest.
Luxury Daily today - Brizo turns to Elle Décor, Veranda to further fashion campaign; Karl Lagerfeld’s newspaper is haute off the press.
Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads? .
Brands including Amazon, Lowe’s and E*Trade have embraced iOS 8's Touch ID in recognition of mcommerce’s unrealized potential as mobile app usage continues to grow.
Smartphone use drives higher in-store conversion rates and isset to increase to more than £35bn of in-store sales by 2016.
The display of a social media icon such as a Facebook "Like" button or a Twitter symbol on a shopping website increases the likelihood that consumers will buy some products, and reduces the likelihood that they will buy others.
Users could not complete purchase on 91% of sites with Blackberry.
With the increased use of mobile devices to pay for goods and services, traditional wallets with cash and credit cards could one day be obsolete.
A report which sought the views retailers has highlighted that SME retailers are being left behind when it comes to incorporating mobile commerce as part of their customer offering.
It's hard to put a price tag on security and privacy, but a recent study of consumers' online and mobile purchasing attitudes conducted by Javelin Strategy & Research and PaymentOne (www.
With the high street as we know it under threat of extinction, according to some forecasters, retailers need to fight back by incorporating mobile into the heart of their marketing strategies, says a new report.
ME commerce is a term recently coined to describe the coming together of mobile and e-commerce.
80% of UK companies ignoring the mobile revolution.
Developing an efficient and accessible mobile web presence will be vital to ensuring success for businesses in the coming years, according to an expert.
Facebook is letting companies place ads on its mobile version for the first time, and to advertise on the log out screen, flowing the launch of its new 'Premium' service.
Pure play retailers Amazon and ASOS have topped the very first eChannel Retail Benchmark from eDigitalResearch after offering customers a clear and consistent experience across all of their online and mobile customer touchpoints.
Owning a smartphone is closely related to both how old you are and how much money you make, according to a Nielsen survey in January of more than 20,000 mobile consumers.
High-street fashion retailer New Look has a new iPhone and iPod Touch application, offering vibrant fashion and lifestyle content, special offers and style advice, while providing a seamless bridge to the New Look mobile commerce site.
The future for mobile payments and commerce in the U.
Less than a quarter of retailers are harnessing the power of m-Sites, despite consumers becoming increasingly comfortable with the concept of purchasing via their mobile phone.
Ecommerce businesses offering customers the chance to purchase items on their mobile handset may have seen a significant rise in sales as fewer consumers abandon their selections.
Mobile is increasingly the primary platform for internet access, according to a Global Consumer Survey (GCS) report from MEF, the global community for mobile content and commerce.
Short-term mobile marketing tactics are narrowing marketers' long-term strategies for customer loyalty, according to research from 2ergo.
Twitter is expanding its ad program to iPhone and Android handsets, as the company gets more aggressive about ramping up revenue.
The increase in smart mobile technology such as smartphones and tablets has led more consumers to e-commerce, establishing a new form of remote payment and a host of new face-to-face payment services.
Most advertisers want viewers' eyes glued to the TV screen, but Unilever will ask men to check their phones and watch a video in exchange for free products.
Line up includes Boots, Debenhams, Jaeger, John Lewis, Marks & Spencer, McDonald's, Morrisons, Oxfam, Otto, SPAR and Tommy Hilfiger .
A new report from Juniper Research has found that the global redemption rate of mobile coupons will average at over 8% by 2016; an eightfold increase over the best paper coupons campaigns.
BRC-Google Online Retail Monitor Q4 2011 Total retail search volumes grew 24% in the fourth quarter compared with the same quarter a year earlier.
MasterCard Worldwide will equip restaurants belonging to global sandwich franchise SUBWAY with PayPass-enabled contactless payment terminals at more than 7,000 US locations by the end of Q1 2012.
PayPal has released version 3.
Phone hacking fears prevalent among consumers as 44% worry about lack of security software on mobiles.
Half of goods bought online will be via companies' social media portals by 2015, research has suggested.
In the last article we looked at your competition and why research is so important before beginning to SEO your website.