Snacks and food brands can leverage social to drive purchases in-store by developing meaningful content that cuts through the clutter from other channels including SMS and applications.
QVC is leveraging Apple’s fingerprint sensor Touch ID technology to allow for streamlined user log-in to its mobile application and faster payment methods.
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov.
Kohl’s is ramping up its mobile strategy for the holidays with an updated application coming in the next few weeks and buy-online, pickup in-store options for shoppers.
Motel 6 is streamlining reservation booking in the United States and abroad for on-the-go Spanish-speaking guests by launching a Spanish-language mobile Web site.
Fashion retailer River Island has launched a Kindle version of its mcommerce application, making it one of the first major retailers to extend its reach to the Amazon-owned platform.
Mobile Marketer today - Apple’s Reader View threatens marketers by hiding ads; Honda mobilizes trick-or-treating with Twitter candy coupon.
Luxury Daily today - Bentley updates app to accommodate newer models; Diane von Furstenberg grows personal brand with TV show launch.
Recent stats from comScore and CivicScience report that Snapchat’s penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier.
Outback Steakhouse claims to be the only national restaurant chain to offer mobile access to real-time data about wait times for tables, reflecting how smartphones are innovating customer experiences.
Smartphone use drives higher in-store conversion rates and isset to increase to more than £35bn of in-store sales by 2016.
The display of a social media icon such as a Facebook "Like" button or a Twitter symbol on a shopping website increases the likelihood that consumers will buy some products, and reduces the likelihood that they will buy others.
Users could not complete purchase on 91% of sites with Blackberry.
With the increased use of mobile devices to pay for goods and services, traditional wallets with cash and credit cards could one day be obsolete.
A report which sought the views retailers has highlighted that SME retailers are being left behind when it comes to incorporating mobile commerce as part of their customer offering.
It's hard to put a price tag on security and privacy, but a recent study of consumers' online and mobile purchasing attitudes conducted by Javelin Strategy & Research and PaymentOne (www.
With the high street as we know it under threat of extinction, according to some forecasters, retailers need to fight back by incorporating mobile into the heart of their marketing strategies, says a new report.
ME commerce is a term recently coined to describe the coming together of mobile and e-commerce.
80% of UK companies ignoring the mobile revolution.
Developing an efficient and accessible mobile web presence will be vital to ensuring success for businesses in the coming years, according to an expert.
Facebook is letting companies place ads on its mobile version for the first time, and to advertise on the log out screen, flowing the launch of its new 'Premium' service.
Pure play retailers Amazon and ASOS have topped the very first eChannel Retail Benchmark from eDigitalResearch after offering customers a clear and consistent experience across all of their online and mobile customer touchpoints.
Owning a smartphone is closely related to both how old you are and how much money you make, according to a Nielsen survey in January of more than 20,000 mobile consumers.
High-street fashion retailer New Look has a new iPhone and iPod Touch application, offering vibrant fashion and lifestyle content, special offers and style advice, while providing a seamless bridge to the New Look mobile commerce site.
The future for mobile payments and commerce in the U.
Less than a quarter of retailers are harnessing the power of m-Sites, despite consumers becoming increasingly comfortable with the concept of purchasing via their mobile phone.
Ecommerce businesses offering customers the chance to purchase items on their mobile handset may have seen a significant rise in sales as fewer consumers abandon their selections.
Mobile is increasingly the primary platform for internet access, according to a Global Consumer Survey (GCS) report from MEF, the global community for mobile content and commerce.
Short-term mobile marketing tactics are narrowing marketers' long-term strategies for customer loyalty, according to research from 2ergo.
Twitter is expanding its ad program to iPhone and Android handsets, as the company gets more aggressive about ramping up revenue.
The increase in smart mobile technology such as smartphones and tablets has led more consumers to e-commerce, establishing a new form of remote payment and a host of new face-to-face payment services.
Most advertisers want viewers' eyes glued to the TV screen, but Unilever will ask men to check their phones and watch a video in exchange for free products.
Line up includes Boots, Debenhams, Jaeger, John Lewis, Marks & Spencer, McDonald's, Morrisons, Oxfam, Otto, SPAR and Tommy Hilfiger .
A new report from Juniper Research has found that the global redemption rate of mobile coupons will average at over 8% by 2016; an eightfold increase over the best paper coupons campaigns.
BRC-Google Online Retail Monitor Q4 2011 Total retail search volumes grew 24% in the fourth quarter compared with the same quarter a year earlier.
MasterCard Worldwide will equip restaurants belonging to global sandwich franchise SUBWAY with PayPass-enabled contactless payment terminals at more than 7,000 US locations by the end of Q1 2012.
PayPal has released version 3.
Phone hacking fears prevalent among consumers as 44% worry about lack of security software on mobiles.
Half of goods bought online will be via companies' social media portals by 2015, research has suggested.
In the last article we looked at your competition and why research is so important before beginning to SEO your website.