For more Hooters today launches one of its biggest loyalty and mobile efforts to date, with a rewards-based application and program that incentivizes in-store traffic with sweepstakes and customized offers.
Mobile underpins Hooters’ first comprehensive loyalty program
Hooters today launches one of its biggest loyalty and mobile efforts to date, with a rewards-based application and program that incentivizes in-store traffic with sweepstakes and customized offers.
The latest update to Walgreens’ iOS application uses store-specific offers to harness customer loyalty and brings added value through a more customized experience.
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester.
Orbitz wants to give travelers even more reasons to use its mobile booking application with the introduction of the new Orbitz Rewards Visa Card.
Reportedly one of the most interactive apps on the market, the new features ooze customization to give institutional clients content when and how they want it.
Today in mobile marketing - How Unilever balances inspiration with practicality on mobile; McDonald’s pivots towards native ads to reach younger consumers.
Luxury Daily today - Hermès encourages app sharing with two-screen content; Four Seasons pioneers sky with branded jet.
Advertisers expect two things from their media partners: the ability to anticipate consumers’ needs, and the ability to change behavior.
For more For more For more Target is expanding its online subscription service to include more than 1,000 new products, but is likely struggle to scale in an already crowded market without a solid mobile component.
Smartwatches from Samsung just keep on coming
Mobile wallet marketplace in China adds another key player
Why Target’s plan to dominate subscription-based retail falls flat without mobile
For more For more Target is expanding its online subscription service to include more than 1,000 new products, but is likely struggle to scale in an already crowded market without a solid mobile component.
For more Target is expanding its online subscription service to include more than 1,000 new products, but is likely struggle to scale in an already crowded market without a solid mobile component.
Tangerine claims to be the first Canadian bank to run contextual pre-roll ads on YouTube for a campaign that centers around mobile banking, showing the growing opportunities for banks to leverage media in acquiring new customers.
For more For more For more For more Smartphone use drives higher in-store conversion rates and isset to increase to more than £35bn of in-store sales by 2016.
Mobile marketing is taking off in Spain
Mobile commerce doubles as traffic spikes on the smallest screens
Mobile gadgets to be embraced on Air Canada flights
Smartphones influence more than £15bn of in-store retail sales
For more For more For more Smartphone use drives higher in-store conversion rates and isset to increase to more than £35bn of in-store sales by 2016.
For more For more Smartphone use drives higher in-store conversion rates and isset to increase to more than £35bn of in-store sales by 2016.
The display of a social media icon such as a Facebook "Like" button or a Twitter symbol on a shopping website increases the likelihood that consumers will buy some products, and reduces the likelihood that they will buy others.
Users could not complete purchase on 91% of sites with Blackberry.
With the increased use of mobile devices to pay for goods and services, traditional wallets with cash and credit cards could one day be obsolete.
A report which sought the views retailers has highlighted that SME retailers are being left behind when it comes to incorporating mobile commerce as part of their customer offering.
It's hard to put a price tag on security and privacy, but a recent study of consumers' online and mobile purchasing attitudes conducted by Javelin Strategy & Research and PaymentOne (www.
With the high street as we know it under threat of extinction, according to some forecasters, retailers need to fight back by incorporating mobile into the heart of their marketing strategies, says a new report.
ME commerce is a term recently coined to describe the coming together of mobile and e-commerce.
80% of UK companies ignoring the mobile revolution.
Developing an efficient and accessible mobile web presence will be vital to ensuring success for businesses in the coming years, according to an expert.
Facebook is letting companies place ads on its mobile version for the first time, and to advertise on the log out screen, flowing the launch of its new 'Premium' service.
Pure play retailers Amazon and ASOS have topped the very first eChannel Retail Benchmark from eDigitalResearch after offering customers a clear and consistent experience across all of their online and mobile customer touchpoints.
Owning a smartphone is closely related to both how old you are and how much money you make, according to a Nielsen survey in January of more than 20,000 mobile consumers.
High-street fashion retailer New Look has a new iPhone and iPod Touch application, offering vibrant fashion and lifestyle content, special offers and style advice, while providing a seamless bridge to the New Look mobile commerce site.
The future for mobile payments and commerce in the U.
Less than a quarter of retailers are harnessing the power of m-Sites, despite consumers becoming increasingly comfortable with the concept of purchasing via their mobile phone.
Ecommerce businesses offering customers the chance to purchase items on their mobile handset may have seen a significant rise in sales as fewer consumers abandon their selections.
Mobile is increasingly the primary platform for internet access, according to a Global Consumer Survey (GCS) report from MEF, the global community for mobile content and commerce.
Short-term mobile marketing tactics are narrowing marketers' long-term strategies for customer loyalty, according to research from 2ergo.
Twitter is expanding its ad program to iPhone and Android handsets, as the company gets more aggressive about ramping up revenue.
The increase in smart mobile technology such as smartphones and tablets has led more consumers to e-commerce, establishing a new form of remote payment and a host of new face-to-face payment services.
Most advertisers want viewers' eyes glued to the TV screen, but Unilever will ask men to check their phones and watch a video in exchange for free products.
Line up includes Boots, Debenhams, Jaeger, John Lewis, Marks & Spencer, McDonald's, Morrisons, Oxfam, Otto, SPAR and Tommy Hilfiger .
A new report from Juniper Research has found that the global redemption rate of mobile coupons will average at over 8% by 2016; an eightfold increase over the best paper coupons campaigns.
BRC-Google Online Retail Monitor Q4 2011 Total retail search volumes grew 24% in the fourth quarter compared with the same quarter a year earlier.
MasterCard Worldwide will equip restaurants belonging to global sandwich franchise SUBWAY with PayPass-enabled contactless payment terminals at more than 7,000 US locations by the end of Q1 2012.
PayPal has released version 3.
Phone hacking fears prevalent among consumers as 44% worry about lack of security software on mobiles.
Half of goods bought online will be via companies' social media portals by 2015, research has suggested.
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